PMO Forum - The Science of Influence and Motivation
Speaker: Robert Bogue
Title: The Science of Influence and Motivation
Date: 3/23/2022
Time: 12:00 – 1:00 PM
Abstract: Change is about trying to get individuals to change their behavior. In this session, we’ll pull from neuroscience and marketing to explain how you can get people to change their behaviors. We’ll address ways that individuals influence one another, and we’ll explain the hidden mechanisms that drive everyone. We’ll share classic research which distorts the length of lines, factors that can cause people to harm others, and ways that we’re motivated. We’ll build on the foundations of morality and land in a quirky world where we feel obligated to uphold our identities.
Learning Objectives:
- Identify factors that motivate us and others
- Analyze motivational factors that may be preventing change
- Evaluate motivational approaches to select the most effective
Robert Bogue Bio:
Robert Bogue has a driving passion for delivering solutions through both teaching and learning. His drive for resolving problems is fueled by his creativity and innovation to find solutions that others cannot. A business owner and community leader for over 10 years and 18-time Microsoft MVP, he has authored 28 books and edited over 100 additional books. He knows how to ignite engagement, stop from burning out, and freeze a snowballing conflict in its tracks.
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